About Innertrue

The word comes from Inner Peace and True Happiness. A happiness that comes from within. Established in 2019, we aspired to be a part of our customer’s happiness in their life journey. We aspire to help solve their skin concerns and promote their overall well-being.

Core Values

Respect, Joyful Effort, Integrity, Service, Compassion, Continuous Learning, Self-Reflection, and faith.

When we ask our customers what they love most about INNERTRUE, they would say honesty and transparency.

We regard our beloved customers as friends, and we call them True People.


Irvyn Wongso

The journey of Innertrue began as the founder’s own experience to find a solution for his sensitive skin. Making himself as the test-subject to find the best ingredients and formulation that suits modern lifestyle and challenges. To create a Smart, Simple

After 2 years of Research & Development and self-sacrifice, INNERTRUE was born.


Jurry Kim

As a Korean descendant and a beauty enthusiast, skincare is not something new for our co-founder. The benefit of using skincare consistently have shown through her everlasting youth looking skin even in her mid-40s. The challenge now is to create a proudly local Indonesian Brand that can compete and shine in the International Stage.

We may not be perfect, but we are willing to learn and grow together with our beloved customers, the True People