The word comes from Inner Peace and True Happiness. A happiness that comes from within. Established in 2019, we aspired to be a part of our customer’s happiness in their life journey. We aspire to help solve their skin concerns and promote their overall well-being.
Respect, Joyful Effort, Integrity, Service, Compassion, Continuous Learning, Self-Reflection, and faith.
When we ask our customers what they love most about INNERTRUE, they would say honesty and transparency.
We regard our beloved customers as friends, and we call them True People.
All our products are BPOM certified, Dermatologically Tested, Clinically Proven, and Sensitive Skin Friendly.
We focus only on premium, highly effective & award-winning ingredients with no gimmicks.
Adaptogenic (Smart Skincare)
Carefully selected natural ingredients with Adaptogenic properties combined with the latest technology allow the formulation to adapt to different skin conditions and external conditions.
Our products are formulated without:
Parabens, Mercury, Mineral oil, Petrochemicals, Polyethylene Glycol, Sulfates, GMO, Triclosan, DEA/TEA, Phthalates, Drying Alcohol, Synthetic Dyes, Fragrances (Perfume).
The journey of Innertrue began as the founder’s own experience to find a solution for his sensitive skin. Making himself as the test-subject to find the best ingredients and formulation that suits modern lifestyle and challenges. To create a Smart, Simple
After 2 years of Research & Development and self-sacrifice, INNERTRUE was born.
As a Korean descendant and a beauty enthusiast, skincare is not something new for our co-founder. The benefit of using skincare consistently have shown through her everlasting youth looking skin even in her mid-40s. The challenge now is to create a proudly local Indonesian Brand that can compete and shine in the International Stage.
We may not be perfect, but we are willing to learn and grow together with our beloved customers, the True People